Cakes & Baking in Birmingham

Why we like them

We love seeing independent food businesses grow from event stalls into permanent locations. Miss Matilda's focus on signature desserts, creative flavours and customer engagement makes it a fitting addition to Local Finds.

Why we like them

What caught our attention with Vibe Bakes is the variety. Alongside classic cupcake flavours, they offer options like Biscoff, Cookies & Cream, Strawberry Matcha, Blueberry Matcha and Pistachio & Rose. They also cater for different preferences, with personalised orders alongside eggless and vegan options, making them a good choice for birthdays, celebrations or simply something sweet. The feedback from customers backs this up too. One returning customer said they had ordered three times, highlighting how fresh and full of flavour the cupcakes were, as well as the personal touches that made each order feel special. Another customer praised the presentation, taste and freshness, while also mentioning the personalised service and regular updates throughout their order. Vibe Bakes is still a growing Birmingham business, and that's exactly the type of local brand we want to shine a light on. There's plenty of choice, a personal approach to each order and, importantly, customers are coming back for more.

Why we like them

There's something particularly appealing about a small bakery that isn't afraid to have fun with its flavours, and that's exactly what caught our attention about Cookielandia. Rather than sticking to the usual selection, the bakery offers everything from chocolate chunk and red velvet to pistachio cream and Biscoff-inspired cookies. The variety makes choosing a box almost as enjoyable as opening it. We also love the independent-business story behind the brand. Founder Dunia started baking from home before taking her creations to Ilford Market, turning a personal passion into a growing bakery. The customer testimonials shared on Cookielandia's website speak positively about the flavours, freshness and texture of the cookies. It's encouraging to see that enthusiasm from people who have actually tried them. Another thing we appreciate is the nationwide delivery. You don't need to live near the bakery to support this independent business, and the mixed cookie boxes make a thoughtful gift for someone with a sweet tooth. For us, Cookielandia is exactly the kind of creative independent business Local Finds exists to spotlight.